Breakfast & Lunch Restaurant Website

Time to Complete: 2 weeks

The Goal

Design a responsive site that blends a warm, familiar vibe with modern performance. It had to make critical information instantly accessible, hours, menu, directions, and call-to-order, while also telling the story of the restaurant. No slow-loading PDFs, no generic templates.

The Results

The site did more than just look better, it performed:

  • 1,800+ verified click-throughs

  • 24,300+ Google impressions

  • 7.0% average CTR over 5 months

  • 200+ tracked mobile call-in orders

With a fresh, optimized front end and proper metadata/SEO work behind the scenes, Hash House now ranks better locally and converts more visitors into diners.

Project Notes

The Hash House is a beloved breakfast and lunch spot known for its warm service and classic comfort food. The owners reached out to Lunchbreak to redesign their outdated online presence with one clear goal: drive more foot traffic and call-in orders. They wanted something easy to manage but visually unique, modern, mobile-friendly, and true to the brand’s family-owned roots.

We built a clean WordPress site with Elementor as the base, supported by tasteful JS animation using GSAP-style transitions for page loads and callouts. Rather than linking to static PDFs, we designed a brochure-style, e-commerce-inspired menu experience, allowing visitors to browse food and drink offerings in an intuitive, swipe-friendly format.

The visual direction leaned into the restaurant’s interior palette, warm wood tones, golden-hour lighting, and subtle grain & wood textures, wrapped in a modern, scroll-friendly UI. All the charm of a local diner, without the clunky old-school UX.

LUNCHBREAK

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