Built entirely on WordPress, this is a highly customized system, no templates or plugin stuffing. Custom PHP logic handles tool submissions via ACF fields and frontend forms, including custom field validation, post moderation, and webhook triggers for automations.
We implemented a self-serve advertising system that lets creators book featured placements directly from the site. Voting and battle mechanics are fully custom-coded, layered on top of core WordPress post types with additional dynamic ranking logic.
Community features were added with BuddyPress, allowing for user profiles, tool followers, and future community growth. Elementor was used for layout and frontend control, while keeping performance tight and responsive.
This project was full-stack: branding, UX, UI, WordPress dev, custom PHP, and product strategy.
