How to start a Food Truck Business in 2023


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The food truck industry is experiencing a renaissance, capturing the hearts and appetites of customers looking for delicious and convenient meals on the move. If you’re passionate about food and dream of running your own mobile eatery, a food truck business could be the perfect venture for you.

According to IBISWorld, there were 36,324 food truck businesses in the United States as of 2023, an increase of 9.9% from 2022. This means that there were approximately 3,470 new food truck businesses created in the United States from 2022 to 2023.

The food truck industry is growing rapidly in the United States, and this growth is expected to continue in the coming years. There are a number of factors that are driving the growth of the food truck industry, including:

  • The increasing popularity of mobile dining options
  • The growing demand for healthier and more affordable food options
  • The ease of starting a food truck business

If you are thinking about starting a food truck business, now is a great time to do so. The food truck industry is booming, and there is a lot of opportunity for new businesses to succeed.

Chart from Zippia

In this comprehensive guide, we’ll take you through every step of the process, from licensing and securing a food truck to sourcing materials, getting wholesale accounts, and ensuring health and safety compliance. By the end of this guide, you’ll be well-equipped to embark on your journey and serve delectable dishes from your very own food truck.

  1. Research and Planning:

Before hitting the streets with your food truck, it’s crucial to conduct thorough research and create a well-defined plan. Start by identifying your target market and understanding their preferences. Analyze the competition in your area, determining the gaps in the market you can fill with your unique culinary offerings. Next, dive into the local food truck regulations and permit requirements in your city or state.

Each area may have specific rules regarding parking, operating hours, and health department certifications. Having a clear business plan that outlines your concept, menu, pricing strategy, and marketing approach will be invaluable when seeking funding and investors for your food truck venture.

2. Licensing and Business Formation:

Navigating the legal aspects of starting a food truck business is a vital step. Begin by choosing the right legal structure for your business. Many entrepreneurs opt to form a Limited Liability Company (LLC) due to the protection it offers for personal assets. Services like Zen Business, Incfile or Inc Authority can guide you through the business formation process.

Once your legal structure is in place, it’s time to apply for the necessary licenses and permits. These may include health permits, food handling certifications, and business operation licenses. Reach out to your local health department and government agencies to understand the requirements and ensure you’re in compliance with all regulations.

3. Securing or Building a Food Truck:

The foundation of your food truck business lies in the truck itself. You have two options: buying a ready-made food truck or building one from scratch. Purchasing a pre-built food truck can save you time and effort, but it may limit customization options. On the other hand, building your own truck allows you to design it according to your specific needs and branding.

If you decide to buy a pre-built truck, explore online marketplaces, reach out to food truck dealerships, or attend food truck auctions for potential deals. However, if you opt to construct your own, consider food truck conversion kits and companies that offer materials and equipment tailored for food truck construction. This will ensure that your mobile kitchen is equipped with all the necessary fixtures to prepare and serve your delectable dishes efficiently.

For quality kitchen & restaurant equipment, you should check suppliers like

4. Finding Wholesale Suppliers:

Sourcing high-quality ingredients and supplies at reasonable prices is critical for running a profitable food truck business. Establishing wholesale accounts with food wholesalers, distributors, and local suppliers can provide you with access to bulk discounts and fresh produce. Before approaching suppliers, research and compare prices to negotiate the best deals for your needs.

Building strong relationships with your suppliers can lead to long-term benefits for your business, such as priority access to seasonal ingredients or exclusive offers.

5. Packaging and Consumables:

In today’s environmentally conscious world, opting for sustainable and eye-catching packaging is essential. Utilize biodegradable and compostable containers, cups, and utensils that reflect your commitment to eco-friendly practices. Investing in attractive and practical packaging not only enhances the customer experience but also demonstrates your dedication to reducing waste.

Additionally, remember to stock up on consumables like napkins, paper towels, and cleaning supplies to ensure your food truck operates smoothly and efficiently. Keeping your workspace clean and organized not only contributes to food safety but also creates a positive impression on customers.

6. Health and Safety Compliance:

As a food truck owner, your top priority should be the health and safety of your customers and staff. Familiarize yourself and your team with food handling best practices, safe cooking temperatures, and contamination prevention methods. Regularly scheduled health inspections are common for food trucks, so ensure that your truck is consistently meeting the required standards.

Create a rigorous cleaning and sanitation schedule to maintain a pristine and hygienic workspace. Proper training for handling perishable items and strict adherence to food safety regulations will help you build a positive reputation and maintain the trust of your customers.

Food Truck Business Statistics in the US

The U.S. food truck industry has experienced substantial growth in recent years, capitalizing on the demand for convenient and unique dining experiences. Here are the key statistics highlighting the trends and dynamics of the industry:

1. Industry Size and Growth:

  • There are currently 36,324 food truck businesses operating in the U.S.
  • The market size of the U.S. food truck industry is estimated to be around $1.48 billion.
  • The industry has shown an average annual growth rate of 9.9% since 2018.
  • In 2022, there were 35,512 food truck businesses with a market size of $1.48 billion.

2. Permits and Regulations:

  • The average cost to purchase permits necessary for launching a food truck is approximately $28,276.
  • The industry paid $318 million in annual wages in 2021, with the average annual wage for food truck employees being $38,064.
  • There are currently 40,547 food truck employees in the U.S., and the average food truck business employs around 1.2 employees.

3. Customer Demographics:

  • Adults between the ages of 25 and 44 constitute 43% of food truck spending, making them a primary target demographic.
  • An additional 20% of food truck spending comes from customers under the age of 25.

4. Profitability and Menu Trends:

  • The food truck industry has an estimated annual revenue of $2.7 billion.
  • The most profitable food truck menu items include burgers, Indian street food, stone-baked pizza, loaded fries, grilled cheese, falafel, and macaroni and cheese.

5. Location and City Rankings:

  • Portland, Oregon, is considered the best city for food trucks due to its low permit costs and fewer restrictions.
  • Boston, Massachusetts, is among the most challenging cities for food trucks due to complex regulatory systems and high costs.

6. Investment and Success Rate:

  • The food truck industry is a competitive one, requiring unique offerings, strategic locations, and effective marketing techniques to succeed.
  • The success rate of food trucks is approximately 40% after three years of operation.

7. Future Growth and Audience:

  • The food truck industry is projected to continue growing by an average of 9.9% annually.
  • Middle-class millennials, specifically those aged 25 to 44, are the primary target audience for food truck businesses.

What are the fastest growing Food Truck items in 2023?

The highest growing or most wanted food truck items or niches in 2023 are:

  • Healthy and vegan food: There is a growing demand for healthier and more sustainable food options, and food trucks are well-positioned to meet this demand. Vegan and vegetarian food trucks are particularly popular, as are trucks that offer gluten-free and/or dairy-free options.
  • Niche cuisines: Food trucks are a great way to try new and unique cuisines. There are food trucks that specialize in everything from Korean barbecue to Filipino street food to Peruvian rotisserie chicken. If you can find a niche cuisine that is not yet well-represented in your area, you could be onto a winner.
  • Food trucks with a unique selling point: In order to stand out from the competition, food trucks need to have a unique selling point. This could be anything from serving food that is made with locally-sourced ingredients to offering a unique dining experience. For example, there is a food truck in Los Angeles that serves food inside of a converted Airstream trailer.

Here are some additional trends that are shaping the food truck industry in 2023:

  • The rise of food truck festivals: Food truck festivals are becoming increasingly popular, as they offer a great way to sample food from a variety of different trucks. This is a great opportunity for food truck owners to get their brand in front of a large number of potential customers.
  • The growth of online ordering and delivery: Food trucks are increasingly offering online ordering and delivery services. This makes it more convenient for customers to get their food, and it can also help food trucks to reach a wider audience.
  • The trend towards sustainability: Food trucks are increasingly focused on sustainability. This includes using sustainable ingredients, reducing food waste, and operating energy-efficient vehicles.

The rise of Food Truck Catering

Food trucks are increasingly being used to cater events, such as weddings, corporate functions, and private parties. This is because food trucks offer a number of advantages over traditional catering companies, including:

  • They are more affordable: Food trucks typically charge less than traditional caterers, as they do not have the same overhead costs.
  • They are more flexible: Food trucks can be easily moved to different locations, which makes them ideal for events that are held in outdoor or non-traditional venues.
  • They offer a unique dining experience: Food trucks can provide a unique and memorable dining experience for guests, as they offer a variety of different cuisines that are not typically found at traditional catering companies.

As a result of these advantages, the catering industry is expected to grow at a compound annual growth rate (CAGR) of 5.46% from 2022 to 2027. This growth is being driven by the increasing popularity of food trucks, as well as the growing demand for more affordable and flexible catering options.

Here are some of the benefits of using food trucks for catering:

  • Variety of food options: Food trucks offer a variety of different cuisines, which can appeal to a wider range of guests. This is in contrast to traditional caterers, which typically only offer a limited number of dishes.
  • Unique dining experience: Food trucks can provide a unique and memorable dining experience for guests. This is because they are often located in unexpected places, such as parking lots or public parks. They can also offer a more casual and relaxed atmosphere than traditional catering companies.
  • Affordability: Food trucks are typically more affordable than traditional caterers. This is because they do not have the same overhead costs, such as rent and staffing.
  • Flexibility: Food trucks can be easily moved to different locations, which makes them ideal for events that are held in outdoor or non-traditional venues.

If you are planning an event, consider using a food truck for catering. It can be a great way to save money, offer a unique dining experience, and impress your guests.

Do you need a website for your Food Truck business?

In today’s digitally driven world, a strong online presence is not just beneficial but essential for businesses of all sizes and industries. For food truck businesses, embracing a comprehensive website with online ordering capabilities, catering booking options, and investing in Search Engine Optimization (SEO) services tailored to their service area can unlock a plethora of advantages and opportunities. Here’s why these digital strategies are critical for food truck success:

1. Enhanced Customer Convenience

A well-designed website acts as a virtual storefront, allowing customers to explore your menu, view high-quality images of your offerings, and conveniently place orders for pickup or delivery. With a user-friendly ordering system integrated into your website, customers can place their orders at their convenience, even during your busy hours. This enhances their experience, encourages repeat business, and positions your food truck as a modern and accessible dining option.

2. Catering Made Easy:

Catering is a lucrative avenue for food truck businesses, providing an opportunity to serve larger groups at events, parties, and corporate gatherings. Having a dedicated booking system for catering services on your website streamlines the process for potential clients. They can easily explore your catering packages, menu options, pricing, and availability. This professional approach demonstrates your commitment to providing a seamless catering experience and opens doors to capturing a whole new market segment.

3. Expanded Reach and Visibility

Investing in SEO services tailored to your service area can significantly boost your food truck’s visibility on search engines like Google. When potential customers search for food options in your locality, a well-optimized website increases the likelihood of your food truck appearing at the top of search results. This exposure translates into more website visits, orders, and foot traffic to your truck.

4. Building Trust and Credibility:

A professionally designed website not only showcases your menu but also communicates your brand’s story, values, and commitment to quality. Customer reviews, testimonials, and a visually appealing gallery of your food creations all contribute to building trust and credibility among potential customers. A strong online presence portrays your food truck as a reliable and customer-focused choice.

5. Data-Driven Insights

With an integrated website and ordering system, you gain access to valuable data and insights. Analyze customer preferences, order patterns, and peak hours to make informed decisions about your menu, pricing, and operational strategies. This data-driven approach helps you refine your offerings and tailor them to the tastes and preferences of your audience.

6. Adaptability and Communication

A website provides a platform to communicate real-time updates, such as changes in operating hours, special promotions, or new menu items. This instant communication ensures that your loyal customers stay informed and engaged, fostering a sense of community around your food truck.

7. Competitive Edge

In a competitive industry like food trucks, embracing digital solutions sets you apart from the competition. While some food trucks rely solely on physical foot traffic, having a website with ordering and catering options positions you as a modern, forward-thinking business that prioritizes convenience and customer satisfaction.

The food truck industry in the U.S. has experienced remarkable growth, with increasing market size, revenue, and employment opportunities. Despite the challenges posed by regulations and competition, the industry’s adaptability and unique offerings continue to attract a diverse customer base. As the trend toward convenient and personalized dining experiences persists, food trucks are poised to play a prominent role in shaping the culinary landscape.

Embarking on the journey of starting a food truck business requires passion, dedication, and meticulous planning. By conducting thorough research, obtaining the necessary licenses and permits, securing or building a food truck, sourcing materials from wholesale suppliers, and ensuring health and safety compliance, you can lay a strong foundation for your culinary venture.

Remember, customer satisfaction is at the core of your success, so prioritize high-quality ingredients, eco-friendly packaging, and top-notch service. With the right combination of creativity and business acumen, your food truck could become a beloved and thriving mobile dining destination in your community.

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